Introduced in 1983 by Casio, G-SHOCK redefined what a wristwatch could be. The brand was created by Kikuo Ibe, a Casio engineer who set out to design a watch that would never break. His vision, known as the “Triple 10” concept, aimed for resistance to a 10-metre drop, 10-bar water resistance, and a 10-year battery life. After hundreds of prototypes, G-SHOCK was born — establishing an entirely new category of shock-resistant watches.
Today, G-SHOCK stands as a global icon of durability, innovation, and street-meets-utility design, appealing to professionals, athletes, collectors, and lifestyle wearers alike.
Classic Digital & DW / GA Series: For Everyday and Lifestyle Collectors
The foundation of G-SHOCK lies in its iconic digital and ana-digital models. Known for their shock resistance, bold cases, and practical features, these watches suit collectors who want a reliable daily watch with unmistakable G-SHOCK identity.
Master of G: For Professionals and Extreme Users
Designed for pilots, divers, and rescue professionals, Master of G models prioritise function above all else. With advanced sensors, high water resistance, and rugged construction, this series suits collectors who demand serious tool-watch performance.
MR-G: For the High-End and Craftsmanship-Focused Collector
MR-G represents the pinnacle of G-SHOCK craftsmanship. Manufactured in Japan using premium materials and traditional finishing techniques, this series appeals to collectors seeking the ultimate expression of toughness combined with luxury refinement.
G-STEEL: Where Toughness Meets Everyday Sophistication
The G-STEEL collection bridges the gap between classic resin G-SHOCKs and luxury sports watches. Featuring a layer-guard structure that combines stainless steel with resin cores, G-STEEL models offer enhanced durability while delivering a more refined, wearable aesthetic.
Unlike traditional G-SHOCKs, G-STEEL watches are designed to suit both casual and professional settings, making them ideal for collectors who want toughness without excessive bulk. Many models feature Tough Solar, Bluetooth connectivity, sapphire or mineral crystals, and slim case profiles compared to conventional G-SHOCK designs.
G-STEEL appeals to modern collectors who appreciate industrial design, daily practicality, and a watch that transitions seamlessly from office wear to active environments.
Why G-SHOCK Continues to Lead
G-SHOCK’s enduring success lies in its ability to evolve without losing its core identity. From extreme tool watches to refined steel-case models like G-STEEL, the brand continues to innovate while staying true to its founder’s original vision of absolute toughness.
At Vincent Watch Singapore, we are proud to offer a curated selection of authentic G-SHOCK watches, including the versatile G-STEEL series, available both online and in-store. Since 1985, Vincent Watch has been a trusted authorised retailer and omnichannel destination for genuine timepieces, expert advice, and long-term after-sales support.
