Founded in 1918, MIDO is a Swiss watch brand known for its focus on long-lasting design, mechanical reliability, and exceptional value. Unlike trend-driven brands, MIDO draws inspiration from iconic architecture, creating timepieces that are timeless, functional, and engineered to endure. As part of the Swatch Group, MIDO combines Swiss craftsmanship with advanced movement technology, particularly through its use of long power reserve automatic calibres.
Today, MIDO offers a well-defined range of collections, each catering to a different type of watch collector and lifestyle.
Ocean Star: For the Dive Watch and Tool Watch Enthusiast
The Ocean Star collection is MIDO’s flagship sports line, designed for water resistance, durability, and legibility. Known for its robust cases, screw-down crowns, and strong lume, Ocean Star watches are ideal for collectors who enjoy dive watches that balance professional performance with everyday wearability. Powered by automatic movements with extended power reserve, this series suits those who value reliability and function.
Multifort – For the Everyday Mechanical Watch Collector
The Multifort series represents MIDO’s heritage and versatility. With a blend of sporty and classic elements, Multifort watches feature textured dials, modern case designs, and automatic movements. This collection is perfect for collectors seeking a well-built daily watch that offers strong mechanical performance without excessive complexity.
Commander – For the Minimalist and Vintage-Inspired Collector
The Commander collection is one of MIDO’s most iconic lines. Featuring clean, minimalist dials and slim profiles, Commander watches appeal to collectors who appreciate understated elegance and vintage-inspired aesthetics. Often powered by automatic movements with long power reserve, this series is ideal for those who prefer timeless design and effortless wearability.
Baroncelli – For the Classic Dress Watch Enthusiast
Inspired by classical architecture, the Baroncelli collection embodies elegance and refinement. With slim cases, polished finishes, and refined dials, Baroncelli watches are well-suited for collectors who favour traditional dress watches. This series is perfect for formal occasions or professional settings where subtle sophistication is key.
Why MIDO Appeals to Modern Watch Collectors
MIDO’s strength lies in its balance of design longevity, mechanical reliability, and value. With in-house-based automatic movements offering extended power reserves and thoughtful dial detailing, MIDO provides Swiss watchmaking that is both practical and enduring.
At Vincent Watch Singapore, we are proud to offer a curated selection of authentic MIDO watches, available both online and in-store. Since 1985, Vincent Watch has remained a trusted destination for Swiss timepieces, expert guidance, and a seamless omnichannel retail experience.
