Maurice Lacroix – Swiss Time, Urban Spirit at Vincent Watch Singapore
Founded in 1975, Maurice Lacroix has carved its place in Swiss watchmaking by combining innovative design, precision engineering, and affordable luxury. Known for its architectural aesthetic and bold personality, Maurice Lacroix timepieces appeal to modern individuals who value both style and substance.
From the iconic Aikon with its integrated bracelet and urban edge, to the refined Pontos and mechanically complex Masterpiece collections, each watch is designed to stand out — both visually and technically. The brand’s commitment to quality and creativity has earned it awards and recognition across the horological world.
At Vincent Watch, we are proud to be an authorised Maurice Lacroix retailer in Singapore, offering a curated range of 100% authentic Swiss watches both online and in-store. Since 1985, Vincent Watch has been a leading name in Singapore’s hybrid watch retail scene, trusted for expertise, authenticity, and premium customer service.
“Since 1975, we have created several interesting new products as well as engaging with new audiences using imaginative promotional strategies. Furthermore, we have endeavoured to mitigate the impact of our activities on the environment by introducing sustainability initiatives such as #tide.
Our expertise was widely known within the watch industry; hence we were entrusted to craft private label watches for others. However, we then made a strategic decision to make watches bearing our own name. Furthermore, we developed an in-house movement, a bold step at the time. We’ve repeatedly shown our creativity, conceiving iconic watches such as the Masterpiece, Calypso and now the AIKON. Throughout our history, we have continuously improved our products, refining their design, using new materials and conceiving fresh ideas which enhance the ownership experience. We have also been inventive when it comes to marketing, partnering with FC Barcelona and appealing to Millennials with #CHASEYOURWATCH, #Timecode, the ML Crew and embracing urban-themes. Underpinning everything we do are the products we make. They fuse great design, functionality and quality while upholding our reputation for delivering high perceived value.
We’ve come a long way, created many groundbreaking watches, conceived several ingenious promotional initiatives and wholeheartedly embraced sustainability. Our journey is far from over, but then again, we believe life’s a journey not a destination.”
Stephane Waser, Managing Director, Maurice Lacroix
