TAG HEUER Watches

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Swiss Avant-Garde Since 1860

Founded in 1860, TAG Heuer is one of Switzerland’s most iconic luxury watchmakers — known for its deep ties to motorsport, groundbreaking chronograph innovation, and a bold, forward-thinking spirit. From the Carrera and Monaco to the Aquaracer and TAG Heuer Connected, every timepiece fuses precision engineering with avant-garde design.

TAG Heuer watches are built for performance — trusted by racing legends, athletes, and those who live life at full speed. With automatic and quartz models, as well as luxury smartwatches, the brand delivers style, accuracy, and innovation across every collection.