Always in search of ultimate precision, technical innovations and disruptive design, TAG Heuer - based in La Chaux-de-Fonds, Switzerland - has four production sites that master the entire watchmaking process.
TAG Heuer watches are conceived for those who like to live up to challenges. The growing influence of the Swiss Watchmaker is based on three pillars: sport, lifestyle and heritage.
#DontCrackUnderPressure is much more than a claim: it’s a state of mind.
"Reliable and robust, these objects are a joy to own and wear, and they form part of our everyday lives," says TAG Heuer of its fine watch offering. The brand was founded over 150 years ago and has revolutionised horology ever since.