MAURICE LACROIX watches

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Aikon

Aikon Master Grand Date

Swiss Time, Urban Spirit

Founded in 1975, Maurice Lacroix has carved its place in Swiss watchmaking by combining innovative design, precision engineering, and affordable luxury. Known for its architectural aesthetic and bold personality, Maurice Lacroix timepieces appeal to modern individuals who value both style and substance.

From the iconic Aikon with its integrated bracelet and urban edge, to the refined Pontos and mechanically complex Masterpiece collections, each watch is designed to stand out — both visually and technically. The brand’s commitment to quality and creativity has earned it awards and recognition across the horological world.