Le Locle, Switzerland – Swiss watchmaker Tissot unveils a new ad campaign, masterfully fusing 70s nostalgia with contemporary flair to showcase the reinterpreted Sideral collection. This voguish advertisement highlights the Sideral watch, a redesign of the 1971 original, delivering vintage aesthetics with a playful and elegant tone that resonates with today's generation.
Anchored by the motto "Enjoy every hour", the campaign highlights the significance of treasuring each moment, be it alone, in the company of your pet, or surrounded by loved ones, while celebrating the simple joys of life.
Embracing the Vibrant Spirit of the 70s
The Sideral collection ad transports audiences to a vintage-chic yet fun experience, invoking the spirit of the 1970s through its rich colours, unconventional ambience, and timeless allure. It artfully combines moments between loved ones with vibrancy, showcasing a warm sun-drenched environment, and unique camera shots reminiscent of the 70s, lending a disruptive touch to the visuals.
The artistic direction embodies the spirit of summer, weaving in Tissot's signature red, alongside cheerful beach scenes and cherished moments. The upbeat, modern soundtrack, drawing from the groovy tunes of a bygone era, adds to the mood, encapsulating the cool, summer vibes of the Sideral collection. The concept fosters a fresh atmosphere that ignites excitement, curiosity, and intrigue. With its bold retro-inspired images and sophisticated charm, the Sideral collection campaign is set to make waves this summer.
The Sideral's distinct design called for an equally unique advertisement.
The atypical design of the Sideral inspired the daringly different ad, showcasing Tissot's expertise in blending tradition and innovation, and appealing to a trendy and daring audience in search of the perfect summer accessory. Immerse yourself in a world of vintage-chic and summer fun with Tissot's Sideral collection and let the spirit of the 70s guide you on an unforgettable adventure as you enjoy every hour